AIM: the Self Innovation Method







Nowadays, if you are operating a chemical plant the rate of new challenges ever increases. Improve margins, reduce operating cost, enhance product quality, reduce CO2 footprint. If your conclusion is modernization, you may want to innovate yourself.

 Your need is

to innovate your process whilst managing the associated process and investment risk



Traxxys has developed AIM©.*

The purpose of AIM is to enable you to innovate your own process in a risk controlled way.

This method is unique since it mobilizes the innovative power inside your company. A team selected by you is set to work on a process innovation issue. It is coached by Traxxys along the way. Off course, Traxxys has the latest intensified technologies available. These are only brought forward when you see a need.

The method builds on the vast process knowhow of your people. It triggers team members to come up with innovative ideas themselves. The method safeguards risk management. At the same time it stimulates your people to become creative, based on real knowledge.

* Acronym for αυτο (Self) Innovation Method, more conveniently expressed as AIM


History of AIM

AIM originally builds on the BluePRINT method of DSM.  DSM developed and applied it in 2000 – 2007. By 2007 DSM licensed it to Traxxys. Traxxys and partners subsequently applied the tool on 41 different chemical processes in the Netherlands in the period 2007 – 2012.

In 2012 – 2014 Traxxys further improved both the effectiveness and the structure of the method in close cooperation with AkzoNobel. Traxxys rebranded BluePRINT into AIM along the way.

Traxxys has piloted and subsequently deployed AIM on seven existing bulk chemical processes of AkzoNobel in the Netherlands and in Belgium.

In 2016 Lubrizol asked Traxxys to two more deployments at their chemical facilities in Delfzijl, NL and Brecksville Ohio, USA. At this moment, a multinational fine chemicals producer headquartered in the Netherlands is planning for deployments in 2018.

AIM Session Team Lubrizol Cleveland Ohio USA

AIM Session Team Lubrizol Farmsum NL